You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Agencies Tap Into B-to-C Skills to Land B-to-B Clients Data Often Does the Talking in a B-to-B Client Pitch By Seth Fineberg, Published on April 29, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.