You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In Post-AOR Era, Mondelez Tries Multi-Agency 'Project Sprout' One Campaign Compares Gum-Chewing to Racy Oral Pleasures By E.J. Schultz, Published on April 27, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.