You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Creatives You Should Know 2014: Lauren Costa and Denise Zurilgen, Ogilvy New York They Think in 'Human' Terms, Even When it Comes to B-to-B By Ann-Christine Diaz, Published on April 29, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.