You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Toyota, McDonald's Score Best Ideas At U.S. Hispanic Awards Pet Adoption Effort and Film Festivals Are Also Big Winners By Laurel Wentz, Published on April 30, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.