You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

McDonald's Is Marketer of the Year at AHAA's Hispanic Conference

Consistent Approach, Big Budgets and Leading With Multicultural Insights Pays Off

By Laurel Wentz, Published on May 01, 2014 1

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.