You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why China's Tencent Already Has 120 People in Brazil for World Cup The Internet Giant Is Attacking the Event From All Angles, From Live Broadcasts to WeChat Interaction By Angela Doland, Published on May 02, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.