You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Itau Became Brazil's Most Valuable Brand Bank CMO Fernando Chacon Prizes Digital Production, Consistent Agency Relationships By Laurel Wentz, Published on May 06, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.