You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Dollar Shave Club Goes 'Upscale' With $9 Moisturizer Value Blade Purveyor Projects $60 Million in Sales, Sees Men Trading Up By Jack Neff, Published on May 20, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.