You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract R/GA's First Customer Relationship Exec Wants Brands to Be Loyal to Customers Matt Tepper Has First CRM-Specific Role at the Agency By Kate Kaye, Published on May 27, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.