You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Your Worst Native Content Nightmare Has Come True U.S. Number A-1 Star Jason Jones of 'The Daily Show' Discovers the Joys of Sponsored Content ... in India By Simon Dumenco, Published on May 22, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.