You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In Sao Paulo, Brazil, City's Ad Scene Is More Prepared for World Cup Than Country Itself Here's What the Area's Creatives Have Planned for Year's Biggest Global Sporting Event By Laurel Wentz, Published on May 27, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.