You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Google Play Creates U.K.'s First Ad Break To Feature A Live Music Performance Chart Topper Sam Smith Will Perform Live For Three-And-A-Half-Minutes On Friday Night By Emma Hall, Published on May 27, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.