You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Let's Put a Stop to Starbucks Drinkzilla Arms Race Insanity In the Wake of a $54.75 Sexagintuple Vanilla Bean Mocha Frappuccino, a Call for Calm and Restraint By Simon Dumenco, Published on May 28, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.