You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Coke Persuades Its Marketers Around the Globe to Buy Into World Cup Campaign James Sommerville Outlines Creation of World Cup Logo, Design System By Natalie Zmuda, Published on May 29, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.