You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Tying It All Together: Using Data to Connect With Customers Sponsor Post: How to personalize your dialogue through media and customer insights By Ken Barbieri, VP-Market Development, Neustar, Published on May 29, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.