You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why CBS Shouldn't Get Too Cocky About Thursday Night Football Fox and NBC Would Really Like to Get Their Hands on It for 2015 By Michael McCarthy, Published on June 02, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.