You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How a Yale Doctorate in Sociology Led to a Gig in Social Media Crimson Hexagon's Elizabeth Breese Applies Sociology Theories to Real-World Business problems. By Kate Kaye, Published on June 10, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.