You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Apple, Samsung Pave Way For Generation of Branded Health Apps With Its New Software, the iPhone Is Poised To Become the Hub of Digital Dollars By Mark Bergen, Published on June 06, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.