You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Procter & Gamble Aims to Buy 70% of Digital Ads Programmatically

Other Marketers Likely to Follow P&G's Example

By Jack Neff, Published on June 04, 2014 4

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.