You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Creativity Explodes in Regulated Industries and Cannes is Finally Paying Atttention Cannes Lions Health Recognizes Innovation in Health and Pharma, Driven Largely by Social Media By Curtis Hougland, Published on June 12, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.