You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Cannes Do-Over: Is It Time to Rethink Your Overthinking Strategy? In Order to Justify Budget, the Most Elegant Idea Simply Must Get Larded With All Manner of Overthinking By Simon Dumenco, Published on June 09, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.