You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In U.S., Soccer Sees Steady Climb in Advertising Dollars Nielsen Report Also Notes Increase in Viewership, Serious Brand Loyalty By Michael McCarthy, Published on June 09, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.