You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Twitter Taps Goodby, Silverstein for World Cup Video and Broader Brand Campaign In Advance of the Games, Twitter Introduces Features and Promotional Spots By Mark Bergen and Maureen Morrison, Published on June 10, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.