You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract VW Scores In-Game World Cup Action With Web Play Boxed Out of Games on TV, Volkswagen Finds Way to Target Fans By Michael McCarthy, Published on June 12, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.