You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Tumblr Ads to Start Running on Yahoo Sites Lexus, Tide, Lipton and 'Hunger Games' Have Signed Up as First Advertisers By Tim Peterson, Published on June 17, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.