You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Eject From 'Helicopter Marketing': Stop Hovering Over Your Data It's Hard to Let Go and Let the Machine Do the Work By Jarvis Mak, Published on June 25, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.