You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hall of Fame Copywriter Julian Koenig Dies at 93 Former DDB Exec Credited with Volkswagen's 'Think Small' and 'Lemon' By Judann Pollack, Published on June 18, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.