You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Cadillac CMO Takes on Rivals, Offers No Apologies for Controversial 'Poolside' Spot Uwe Ellinghaus Has Work Cut Out for Him Given Recent Sales Numbers By Michael McCarthy, Published on June 23, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.