You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In a Sea of Go-Girl Advertising, P&G's 'Like a Girl' Hits Hardest Campaign Also Does Good Job of Making Target Market Consider the Product By Ken Wheaton, Published on July 07, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.