You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Will 60,000 Brazil Fans Wear Neymar Mask at Today's World Cup Game? With Star Player Sidelined, Social Media Hashtag Urges Everyone To Be Neymar By Laurel Wentz, Published on July 08, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.