You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Target Turns to Cause Marketing for Back-to-School Season Effort Could See Up to $25 Million in Up & Up Brand School Supplies By Natalie Zmuda, Published on July 09, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.