You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract P&G Poised to Re-Enter the Unsexiest of Boom Markets -- Adult Incontinence More Than a Decade After Leaving Category, P&G Lured Back by Aging Boomers By Jack Neff, Published on July 10, 2014 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.