You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Readers Say They Distrust Ads That Look Like News Also Claim They Prefer Banner Ads, but Didn't 'Banner Blindness' Start All This? By Matthew Flamm, Published on July 10, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.