You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract ESPN Went Two Hours Without an Ad Break After LeBron James Jilted Miami Apple Gets the First Commercial Slot When ESPN Finally Relents By Jeanine Poggi, Published on July 11, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.