You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Forget C7 vs. C3: One TV Programmer Pushes for 'C-Zero' Ad Sales Scripps Networks Sets Guarantees for Live and Same-Day Commercial Viewing By Jeanine Poggi, Published on July 14, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.