You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract GE Makes 'Super Materials' Relatable With Moon Boot Makeover Campaign Celebrates Company's Contributions to NASA Moon Mission 45 Years Ago By Kate Maddox, Published on July 16, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.