You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract See How Pepsi Is Making Summer 'Real Big' -- It's Yesterday's New TV Ads Pepsi Brings a Small-Town Wisconsin Baseball Team to the Big Leagues , Published on July 16, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.