You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Lucky Brand's Michael Griffin on Trying to Be Known for More Than Denim Zimmerman Brought on to Help With Digital Advertising, Social Media and PR By Alexandra Bruell, Published on July 18, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.