You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why You Couldn't Escape Weird Al's Marketing Blitz Artist Hedged Bets With Multiple Partners for 'Mandatory Fun' Launch By Max Willens, Published on July 21, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.