You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Medieval History Brought This Analytics VP Into the Data Age Exelate Senior VP-Analytics Kevin Lyons Took a Roundabout Way to Get Into Ad Tech By Kate Kaye, Published on July 22, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.