You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Startup Turns Kevin Bacon And Other Celebs Into Content Marketers for Brands WhoSay Lineup for Canon Includes Bacon, Eva Longoria and Mario Batali By Michael Sebastian, Published on July 23, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.