You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Is Taco Bell Giving McDonald's a Run For Its Breakfast Money? Yum Chain's Morning Menu Accounts for 7% of Sales in Quarter -- But That's Hardly Eating Ronald's Lunch By Maureen Morrison, Published on July 23, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.