You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Brands' Big Challenge: Making the Mind Shift to Mobile Sponsored Post: Forrester's Josh Bernoff Explains How Companies Can Survive and Thrive , Published on July 29, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.