You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Foursquare: It's Time to Be Open About Metrics Foursquare Needs to Be Transparent If It Wants to Be Taken Seriously by Marketers By David Berkowitz, Published on July 25, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.