You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Construction Industry Markets to Build Younger Workforce Pitch To Gaming Generation: It's Not Backbreaking Work, But a Mind-Bending Career By Ashley Rodriguez, Published on July 28, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.