You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract As P&G Looks to Cut More Than Half Its Brands, Which Should Go? From Art of Shaving to Zooth, There Are Plenty of Small (And Some Large) Vulnerable Brands By Jack Neff, Published on August 04, 2014 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.