You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract From Hot Pockets to VW, Chumming Twitter for Consumers During 'Shark Week' Lush, Dunkin Donuts, Nissan and Volkswagen Among Notable Marketers By Max Willens and Grace Chung, Published on August 11, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.