You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Would Amy Poehler Pay $50,000 for a Pair of Jeans? Because She Doesn't (Yet) Know They're on Sale at Old Navy Starting at $19. Watch the Newest Ads on TV , Published on August 14, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.