You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Lincoln Signs Matthew McConaughey to Help Win Younger Car Buyers Automaker Trying to Appeal to More Progressive Shoppers By Bradford Wernle, Published on August 21, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.