You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone

Viral Challenge Turns Into an Ad for the Waterproof Smartphone

By Mark Bergen, Published on August 22, 2014 1

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.