You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone Viral Challenge Turns Into an Ad for the Waterproof Smartphone By Mark Bergen, Published on August 22, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.